MyNetSale is an Australian flash sale website devoted to European and American luxury and designer brands. In the fall of 2011, Sydney-based Agy Todt and Paris-based Pierre-Axel Paoli and Laurent Attali were inspired to start a luxury fashion sales site offering European brands to Australian fashion fanatics. Indeed, the inversion of seasons between the two hemispheres gives the opportunity to European designers to sell their overstock to Australia immediately after their own end-of-season sales. In this way, Australian consumers can enjoy high-end and trendy labels at amazingly discounted prices in season. The founders’ vision was to create an experience similar to walking down a boutique shopping strip in Paris (without the interminable flight).
MyNetSale.com.au. was launched in March 2012 and is comprised of two teams. The Paris branch is made of stylists and buyers who look for the best fashion bargains and photograph the items for the website. The Sydney team deals with marketing, logistics, customer service and the press.
The website has already known 3 successive versions to keep it as attractive and user-friendly as possible. The website is optimized for mobiles phones and tablets and a mobile app has been available since last March for better fluidity and easier use.
Three fundraising campaigns have been led since the creation of MyNetSale. The latest, in May 2013, brought €4,000,000 from private and institutional investors. The company boasts a more than 25% monthly growth and has gained more than 250,000 members in less than a year, with an average shopping basket of 110 euros. MyNetSale works regularly with over 800 high-quality brands and continues its rapid development on a very dynamic Australian E-textile market, which boasted a 24% growth in 2012.
In this strong development context, the funds raised will strengthen its logistical capacity and accelerate the acquisition of new members. MyNetSale aims to become the number one player in the Australian and Asia-Pacific fashion industry.
In order to benefit from discounted prices from 50% up to 80% off the usual price tags on designer brands, customers must register free of charge on MyNetSale.com.au. Once they have become a member of this private online shopping club, they receive a daily newsletter informing them of the new sales. Then they have 72 hours to place their orders, on a first come, first served basis. Members earn a $10 coupon when their friends place their first order.
In the fashion department, MyNetSale offers a vast assortment of local French labels, European favourites and luxury international brands at discounted prices. These include House of Harlow, American Retro, Sergio Rossi, Vanessa Bruno, Acne, Diesel, Chloe, Wang, Fine Collection, Hunter and many more. But MyNetSale.com.au product range extends to e-cigarettes, travel items, adult novelty items and home decor such as candles, kitchen and bathroom items. MyNetSale does not forget the gourmets with its selection from the finest European cheeses, meats and chocolates. It also offers wines from different French provinces. Some of the brands in this area are Comtesse Du Barry, Kusmi Tea, Maxim’s and Ma Provence.