What is search engine marketing, how does it benefit my business and can a Vancouver SEO expert help me? Search engine marketing (SEM) includes promoting your virtual properties via the major search engines and social media platforms. The end result is more leads and more customers. A comprehensive search engine marketing campaign will always include not only organic search strategies, but also paid strategies such as pay per click advertising.
Pay per click advertising produces traffic that you can turn on and off like a tap. You can, if you so wish, start drriving targeted traffic toy our site literally within minutes of launching a PPC campaign. Organic search engine marketing resulting from SEO effforts will, however, usually take weeks to months to bear any fruit.
Build a solid SEO foundation before you begin any SEM efforts:
Victoria SEO, Nanaimo SEO and Calgary SEO are difficult terms to rank on the first page for. The number of people using the Internet to search for and find local businesses and services continues to grow each and every year. It isn't business as usual any more. Unless your business can be found on the first page of the major search engines and in social media, you're losing market share, customers and business to your competitors.
Can SEM help my bottom line?
Recent studies show that more people trust Yelp as a source of business reviews and recommendations than their friends. Recent studies have also shown that more and more people are relying on local mobile search to find products and services than ever before. If your business is not reaching out to these potential customers, someone else is.
Why do I need to rank well in the search engines?
The top 3 spots in Google's organic search results captures more than 65% of all search traffic. Fewer than 5% of all searchers look beyond the 1st page. If you're site is not ranking on the 1st page, virtually no one will find your site when they search online for your products and/or services.
SEM and SEO are on-going processes
Both SEO and SEM require an on-going commitment to ensure that your site remains relevant with respect to the search engines. Remaining relevant implies that your social media presence is current and interesting enough to capture fans and followers not only among your current customers but also in the broader context of your niche.
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