We are more than happy to welcome the era of experiential marketing. The customers want more. They are not going to settle for just the obvious. They are in for more than the product or the service. And this is where you seek the services of the best experiential marketing agencies. They come in very handy when the consumer is looking for an enjoyable and rewarding experience.

They also help you build long lasting connections with your consumers. This is done through the most effective experiential marketing efforts but many of us don’t understand that. We don’t really realize that this is probably one of the most lucrative ways to become big. Even the largest brands have gone down this road. They have finally realized that the consumer is after all the king and they are focusing more and more on building lasting connections with their consumers.

The best experiential marketing agency will succeed in doing it because it would have the knowledge to implement the best and the most effective strategies that impact the experiences of the consumer beyond shopping. One of the most relevant examples came to the fore in the year 2017 when American Express came up with their AI tennis game at the U.S. Open. This let event goers experience a whole new side of the game while associating American Express with something other than just tickets and souvenirs.

If we think of similar examples, we can come up with the NFL that uses experiential marketing to enhance the overall experience of the ticket holders. They can easily get their money’s worth both when in and out of the stadium. This reminds us of the much talked about Super Bowl in the year 2017 held in Houston. It all became a city-wide experience for the game lovers as they could see Super Bowl-themed decorations at Houston’s Discovery Green Park and also several projections from various touch points. Experts say that these kinds of efforts leave a very big impact on the psyche of the consumer and they connect well with the marketer and this is what happened that year as well. For many consumers, the whole experience began way before the event did and lasted long afterwards.